We arrange nearly 5,000 Pantone Colors into two Systems, one for print and packaging as well as the other for product design. Why? Each system is designed to feature market-relevant colors. Designers require more whites, blacks, and neutrals within their palette, while print and packaging designers need colors which will POP on shelf.
The appearance of color can change based on the material which it is actually produced. In reality, some colors usually are not achievable whatsoever on a certain material. Thats why we organize colors into two systems to ensure the colors included are achievable and reproducible based on the materials used.
How come color standards important?
A brands color becomes its calling card, creating associations and expectations, triggering mental images and memories. Studies show that the right color can increase brand recognition by as much as 87%.
In product development, the right color will be the differentiating thing that can stop someone inside their tracks and capture their attention. It is additionally the most important design element for reflecting mood and design. The best color can sell products and ideas better by 50-85%.
But, selecting the best color is only the beginning. Keeping that color consistent presents multiple challenges that can be solved through Pantone Color Systems.
Color Interpretation: We all interpret color in slightly different methods. Even something as seemingly specific as Dark Blue often means noticeably various things to various people. Using Pantone Shade card enables you to communicate your precise color requirements in a language that is certainly recognized all over the world.
Multiple Materials: Colour of your final production material could have a tremendous impact on the appearance of the color and your satisfaction with all the result. Pantones digital tools and vmcqif color references permit you preview and adjust these results before production, making it possible to avoid additional time and expense.
Multiple Suppliers: Working using more than one supplier can mean variations in processes and equipment, ultimately causing results that may vary significantly. Our cloud-based color tools can ensure that your suppliers are common aiming toward exactly the same target, for consistent results over the board.
Multiple Production Runs: Your color might be consistent throughout a production run, but will it match the run before it? Or the one which follows? Color measurement and evaluation tools from Pantone and our parent company, X-Rite, make it possible to achieve consistent color from run to run, regardless of when or where it is produced.
Enigmatic purples also have long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and packed with emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their particular mark on the world, and push boundaries through creative outlets.